How SEO Marketing or Services can increase Profit of your Small Business
If you tend to run a Small Business then you definitely want an online presence. Since a good online presence greatly affects your business profit. Because a website can reach places where you can’t reach in a blink of an eye and can pass on information about you, your agency and your services.
Your website interacts with your distant customers before and better you do. It can show testimonials of your previous customers, your reviews and your contacts. And all this help build trust for you in the market and in return a large customer base.
In short more attractive your website will be more profitable your business will be. And here SEO marketing or SEO services help you.
But there’s a big question:
How will your Website be of any use if people Can’t be able to Reach it?
This is a big question or problem or whatever you say, it Exist and it exists because over a half a million websites which come on Google’s 3rd or further away page, People don’t simply bother to even see them. And the profits of your small business go down and down and down.
Here’s what mentality works behind it:
An average person who is searching for a solution of his problem on Google trusts it, that Google will offer him the website with more trustability on the first to the second page first, that websites on other Google pages are nothing compared to those which are ranked on the first page.
Google itself wants to show the best results to its searchers, Websites according to it which are more
Trustworthy, have Quality and Authority.
So, to win this race of Google first page the SEO (Search Engine Optimization) tool comes in, And SEO Experts in SEO services to do exactly the same job. They optimize your website according to search results of the problem your website is about and make your website reachable to all.
SEO (Search Engine Optimization) is nothing but a repeated way of some processes that make your web site’s ranking improve.
Basically, Google uses an algorithm to rank your website on the basis of a certain point. These different points are based on different criteria. And the number of your points will be higher if your website fulfills these criteria’s. Like there’s a criterion for Trustworthiness of your website, there’s a criterion for Quality of your website.
Google compares your points to the searches people do on Google to figure out which website can rank higher.
Everything on your website like your text (Your selection of keywords basically), your comments on websites, Number of Sites linked to you affect your SEO ranking.
Example: Comments affect your trust criterion.
There are three main Criterion: Trust, Quality and Authority
Quality: By quality google is trying to measure is the website owner offering something Valuable, Unique or Interesting to google searchers. The content of your website must be something different from the content of hundreds of websites out there. Like here if you search what is SEO, websites will tell just tell what is it by definition. I am telling you by proper explanation, and by explaining it from grassroots (Importance of website – to SEO) and other things too.
Likewise, for example, if you are selling some clothing product and your description is the same as of any other website then change it, tell them something different like Washing method or anything different.
Trust: Google wants to show its customers the best trustworthy search results and it considers every that website untrustworthy which have bad review line or bad comments about it in it.
Authority: Its generally branding your website or being popular Google want to show people popular results for their searches, So, you have to become popular. Get onto Social Media share your links and Your products regularly. Create a fan base of yours like we are of Google. Popularize your Small Business Idea.
All these techniques are performed to lay a good imprint of your website on google. And it’s a huge task and there is much more than it too. The SEO Experts are people who are experts in this field of work, give the contract to them my personal recommendation and will handle your SEO problem professionally and give you the best results.