Make Your WordPress Site More SEO Friendly
The SEO domain is dynamic and susceptible to change every now and then. Aspects like design, page speed and readability that were earlier facilitators of a great user interface are now important SEO factors. Making WordPress website more SEO friendly primarily means, you are enhancing your website to have a targeted audience, making people stay and driving the conversation. Enhancing your website’s SEO to rank higher in SERPs isn’t quite a herculean task. It can be achieved by implementing these changes.
Permalink Structure of Your Website
Permalink is a permanent-in-nature URL that links to a particular blog post. This is important when you have to link to a particular post of relevance. However, it is one of the most overlooked structures in a blog. A typical example of a permalink is:
http://example.com/?p-123/ – This is a default permalink structure generated by WordPress. This must be avoided and changed to post name. This permalink with an appropriate post name will enhance the rankings in search engines. An ideal permalink should look something like this -http://example.com/blog/best-coffee-shops…-Hyderabad-2/
Use SEO Plugin
WordPress has a myriad of options available in SEO plugins. For example, Yoast SEO makes WordPress website more SEO friendly by enhancing Meta Tags, Meta Title, Meta description, Keywords and so on. Yoast SEO takes care of page analysis, RSS optimization, social integration, and Sitemaps.
These SEO plugins allow you to configure global settings like tags. Tags are used to label websites and search engine crawlers use these tags to understand what your site is about. Your target keyword should be strategically placed in these tags.
- The Title Tag should ideally not exceed 70 characters. These tell what the content is about.
- Following this, you need to take into consideration the Header Tags, which impart a certain logical hierarchy to your content. It makes your content skimmable and easily readable.
- Meta description is within the word limit of about 154 characters and is a brief about your title and content. This is a very important factor in highlighting what your content is about.
- The ALT tag is used with images. It is a short description that tells the search engine crawler what the image is about as crawlers have a tendency to overlook Images.
- WordPress creates duplicate posts through its archives. In order to avoid this, add the ‘No Index’ tag to content. This tag will not index these posts, thus eliminating any copies.
Responsive Theme and Design Elements
Your site visitors should be able to enjoy the content of your website. The ground rule in producing a good website design is to avoid cluttering and keeping it simple and minimalistic. The typography and colors should resonate with your audience and business. As a website must be legible and visually appealing, it must also be responsive in terms of adjusting to the screen size of different devices. Google displays a mobile icon to the searcher, indicating its compatibility with mobile devices. Hence, having a responsive theme means making a WordPress website more SEO friendly and accessible.
‘Category Pagination Fix’ and the ‘Remove URL Link’ Plugin
When you try to access any category page beyond the first page of a WordPress website, it tends to show a 404 error. It is a notorious bug with WordPress that can be fixed using the Category Pagination Fix plugin. There is no complex setting of this plugin; you simply have to install it and you are good to go.
WordPress creates a dead end with an image by automatically linking every image uploaded to themselves. This hampers the navigation of the site but can be fixed with the ‘Remove URL Link’ plugin.
Loading Speed of website
We have all hated slow loading websites at some point in our lives. You can test the speed of your website by using Google Page Speed. Alternatively, you can optimize images for the web by reducing the sizes of large image files using WordPress plugins like Smush Image and Short Pixel. Also, you can install plugins for WordPress database cleanup that clears the unwanted accumulated data like revisions or spam comments.
Links and Anchor Texts
Linking to your website’s own posts can be a great way to boost SEO.
Interlinking of posts is also good for readers, who find it easier to navigate
between similar categories of content. However, there has to be a certain
degree of relevancy when linking posts. Link relevancy is determined by the
anchor text and the content of the source pages.
An anchor text is a clickable text in a hyperlink. It is logical to dictate the anchor text to be relevant to the page you are going to link it to. The word in the anchor text can determine the ranking of the page by search engines. The search engine algorithm is strict in how the anchor text is being used; the misplacing of an anchor text can lead to being penalized with slower page rankings.
These are a few of the best SEO practices that can make your website rank higher in SERPs; If you are new to all these and don’t get to understand how to execute it, you can always seek the assistance of professionals SEO services in Hyderabad, Bangalore or any other place.