YouTube Ranking Factors for 2019
Everyone is familiar with YouTube now. Even the young age children are using YouTube nowadays. YouTube is the second most visiting website after Google. So, there a lot of people visit YouTube everyday. By ranking your videos in a proper way, you can drive that traffic to your video on YouTube.
In order to rank your videos, you need to run deep and intensive research about the keywords and work on several other methods. You must have a good number of YouTube subscribers too.
Here are some proven and useful tactics to rank your videos in a better way to gain more traffic to your videos.
Set channel keywords
You need to rank your channel along with your videos. So, channel ranking is equally important as video ranking. When a channel optimization is done right, it will help search engines understand your channel in a better way, and thus, the better the optimization, the higher the ranking. So, make sure you’re using your channel’s metadata in the right way. Add proper channel keywords to rank your channel higher. Suppose, you are running a channel of makeup tips and tutorials, then you can add keywords like “makeup tips”, “makeup tutorial” etc. So, the search engine quickly understands what your channel is all about.
You can use Google Keyword Planner to use your keywords in an effective way and rank your channel higher.
Set a proper video title which matches the video content. Do not write improper video titles. It confuses the search engine and will result in down ranking your video. So, always write crisp and clear video titles. An optimized video title will help your video rank higher. Suppose you have made a video guiding how to write a book review, then you can set your video title as “How to write an effective book review”. Make use of adjectives in a proper way that lures the audience and make them click on your video. But, do not write misguiding video titles.
Video description is as important as video title. Video description will also help in ranking your video. Your video might be a mind-blowing work, but if you do not write a proper video description, then your video might not get many views. Search engines can’t extract information from a video, but it takes help of the video description to rank the video. So, the views are totally dependent on the video description. So, make sure you have written the video description with proper study and research. As it will help search engines understand what your video is all about.
Video tags are the words which shortly explain what your video is all about. If your video is on pet foods guide, then you can video tags like pet food guide, dog food guide, cat food, feeding my pet etc. So, from those video tags, the search engine will learn that your video is on the guidance of pet food. So, whenever a user searches for pet food guidance, your video will appear in the search results. The search engine cannot rank your videos from the video content. It uses video tags, video title, and video description to rank your video. So, always write these three things with proper research.
YouTube considers engagement ratio in ranking. So, the more engagement in your video gets the higher chances of ranking higher your video. So, always encourage the audience to like, comment and share and subscribe. You can set up some giveaways as well. So, that you can achieve more engagement ratio for your video and that will lead to rank your video higher. Try to achieve more likes, comments, shares and subscribes to appear to the top of search results.
In this world full of High Definition and Ultra High Definition videos, there is no space for low-resolution videos. You must have to record High Definition videos (at least 720p) to keep your audience interested in the video. Even if your video is pretty good, but isn’t in HD, the viewers won’t be interested in viewing your video, as they are only interested in HD videos. So, always record your video with a great camera and in maximum resolution available.
Besides taking care of the video resolution, you need to take enough care of the video quality. Like, you are shooting the video in enough light and good environment to make sure the video looks good to watch.
Choosing the right thumbnail for your video helps to improve click-through rates, and improved click-through rate means a higher ranking. A standard thumbnail should be aesthetically pleasing. You can let YouTube set a screenshot of your video as a thumbnail, or you have an option of uploading your customized thumbnail. A thumbnail should be relevant to the video and in 16:9 ratio.
So, from all these aspects, we can rank our video higher and attract more audience to our video. Overall, you have to take care of the following things, and you can make your next video viral.